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Mixte, the French biannual fashion and culture magazine founded in 1996, is marking 30 years with a 500-page anniversary issue and a three-day Paris exhibition opening Nov. 6. Co-founder Tiziana Humler-Ravera says the magazine was conceived as unisex, a direction that initially puzzled some advertisers.
French magazine Mixte is marking three decades in print with a 500-page anniversary issue and a three-day exhibition in Paris opening Nov. 6, according to WWD. Co-founder Tiziana Humler-Ravera says the publication was designed as a unisex fashion magazine when she and creative director Christian Ravera launched it in 1996; the anniversary highlights that long-running approach and its place in fashion and culture publishing.
Humler-Ravera told WWD that she and Ravera wanted their magazine to differ from other fashion titles being launched at a time when French fashion and news magazines were closing. They also aimed to give photographers who were out of work a platform for creative expression. The couple chose a biannual schedule, and Mixte continues to publish twice a year, Humler-Ravera said.
The anniversary edition is the thickest issue in the magazine’s history. The exhibition, also reported by WWD, combines photography, video and text, arranged thematically. Its stated purpose is to present Mixte’s work in support of creative freedom and its record of featuring emerging talent. The source report does not specify the exhibition venue or provide details about admission.
Mixte’s first issue featured Stella Tennant and Vincent Gallo in the same pinstriped jacket and with center-parted hair. Babeth Djian was editor in chief of that debut issue; she later founded Numéro in 1999. WWD also identifies Carine Roitfeld, Emmanuelle Alt, Olivier Zahm and Loïc Prigent among contributors whose careers later gained wider recognition.
A Unisex Vision in Fashion Publishing
The anniversary puts a spotlight on a magazine that framed its editorial identity around a shared, unisex readership rather than separating fashion coverage for men and women. Humler-Ravera told WWD that this concept confused some advertisers at the time. The report does not document how many advertisers objected or describe specific business effects, but it shows that the approach was not automatically familiar to the commercial partners the magazine needed.
Mixte’s longevity also offers a case study in how a small, independent editorial premise can be maintained over time. Humler-Ravera said the magazine still prints 60,000 copies, with 40 percent sold outside France. Those figures are her account to WWD; the report does not give a date-specific circulation audit or compare the numbers with earlier years. The anniversary and exhibition provide a public occasion to revisit the magazine’s mix of fashion imagery, cultural coverage and social reporting.
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From the 1996 Debut to Paris
Mixte launched in 1996, a period WWD describes as difficult for French fashion and news magazines. Humler-Ravera recalled that the idea was to make a fashion title “different” through a unisex concept. The report places the launch amid the popularity of Calvin Klein’s CK One fragrance and designer Jean Paul Gaultier’s gender-bending runway work, but presents those as surrounding cultural references rather than proof that they directly shaped the magazine.
The magazine’s early editorial mix extended beyond fashion. WWD cites an investigative piece on restrictive conditions for women in Iran and coverage of emerging talent in music, film, art and fashion. It also notes a 1997 Mixte cover featuring Naomi Campbell and work with photographers including Paolo Roversi, Peter Lindbergh, Jean-Baptiste Mondino and Jean-Paul Goude. One example of the magazine’s unusual commissions was a live televised interview between designer Karl Lagerfeld and French astronaut Thomas Pesquet aboard the International Space Station. Humler-Ravera told WWD that Lagerfeld’s previous work on a space-and-moon-themed series helped inspire the idea.
Details Still Missing From the Announcement
The source report gives the exhibition’s opening date, Nov. 6, and three-day duration, but does not identify the year in the supplied material, the Paris venue, ticketing arrangements or visiting hours. It also does not say whether the exhibition will travel beyond Paris or whether its content will be available online.
The circulation figures come from Humler-Ravera’s statement to WWD. The report does not include independent circulation data, a year-by-year comparison or information about the magazine’s finances. It also does not detail the anniversary issue’s full contents, price or distribution schedule. Those points remain unconfirmed in the source material.
The Three-Day Paris Exhibition
The immediate public event is the exhibition, scheduled to open in Paris on Nov. 6 and run for three days. Its photographs, videos and text are organized thematically, according to WWD. Readers seeking practical details such as location and entry information will need a further announcement from Mixte or the exhibition organizers.
The 500-page anniversary issue is the other central part of the milestone. The source report does not state whether Mixte has planned additional anniversary events, a digital archive or further projects. Any such plans should be treated as unconfirmed unless the magazine announces them.
Key Questions
What is Mixte marking?
Mixte is marking 30 years since its 1996 launch as a French fashion and culture magazine.
What is planned for the anniversary?
The magazine has a 500-page anniversary issue and a three-day Paris exhibition opening Nov. 6, according to WWD.
What does Mixte mean by its unisex approach?
Co-founder Tiziana Humler-Ravera told WWD that the magazine was conceived as a unisex fashion title, rather than one built around separate male and female readerships.
Where will the Paris exhibition be held?
The venue is not specified in the source report. It says the exhibition opens in Paris on Nov. 6 and runs for three days.
How many copies does Mixte print?
Humler-Ravera told WWD that Mixte prints 60,000 copies, with 40 percent sold outside France. The report does not provide an independent audit or comparison with earlier circulation figures.
Source: rss
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