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Chopova Lowena has released a campaign for its East London Clubhouse, starring Violet Grohl and photographed by Grace Difford. The campaign spotlights the brand’s first retail space, its Petal-themed merchandise and a Skirt Bar where customers can make custom skirts. The source does not give a campaign release date or details on Grohl’s role beyond her appearance in the imagery.
Chopova Lowena has unveiled a campaign for its East London Clubhouse, starring Violet Grohl and photographed by Grace Difford. The imagery promotes the label’s first retail space and offers a closer look at the store and the community around the brand, according to the report.
The campaign centers on the Clubhouse at 84 Teesdale Street, which opened in August. Chopova Lowena describes the location as a meeting place for its brand and its community. The report says the campaign imagery presents the label’s “ever-growing universe,” though it does not give further details about the shoot or Grohl’s involvement beyond her starring in the campaign.
The store’s mascot, Petal, appears on an exclusive merchandise collection. The reported pieces include striped T-shirts, camouflage bandanas, stickers, socks, boyshorts and caps. The collection brings the mascot into everyday items while drawing on the brand’s mix of folklore, sportswear and subculture.
Visitors can also use the store’s Skirt Bar to design a Chopova Lowena skirt. The materials available include deadstock, vintage Bulgarian and new textiles. The report links this offering to the designers’ interest in craft and sustainability, citing the use of recycled materials and traditional techniques as part of the label’s wider approach.
The Clubhouse Becomes a Campaign Focus
The campaign gives Chopova Lowena a way to promote more than a new set of images: it puts the brand’s first retail space and its in-store activities at the center of its public presentation. By featuring Grohl, the label connects the campaign to a named cultural figure, while the photographs by Difford present the store and its community as part of the brand’s identity.
The Skirt Bar also sets the Clubhouse apart from a conventional retail visit. Customers can make a skirt from a mix of deadstock, vintage Bulgarian and new fabrics, turning the store into a place for customization as well as shopping. The source describes this in relation to craft and sustainability, but provides no figures on materials used, customer participation or environmental impact.
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Inside Chopova Lowena’s East London Store
The Clubhouse opened in August at 84 Teesdale Street and is described in the source as Chopova Lowena’s first retail space. Its design includes custom furniture, vintage curiosities and other details intended to reflect the label’s creative world. The source does not specify the year of the August opening.
The campaign’s merchandise and activities draw on recurring elements of the brand’s identity. Petal anchors the exclusive accessories and clothing, while the Skirt Bar uses a selection of new and previously used textiles. The report characterizes the brand’s work through a combination of folklore, sportswear and subculture, as well as traditional techniques and recycled materials.
““Offering a closer look at the brand’s ever-growing universe.””
— Hypebae report on the campaign
Campaign Details Still Unspecified
The report does not state the campaign’s exact release date, whether it is part of a wider seasonal launch, or how long the imagery or exclusive merchandise will be available. It also gives no information about Grohl’s role beyond appearing in the campaign, and no direct comments from Grohl, Difford or the designers are included.
The source describes recycled materials and traditional techniques as part of the brand’s approach, but does not provide figures or other evidence to measure the campaign collection’s environmental impact. It is also unclear whether the listed Petal items are available in-store only, online, or through both channels.
Where to Find the Collection
The report directs readers to Chopova Lowena’s website for more information and presents the campaign imagery as available to view. Customers interested in the Clubhouse can visit the East London address listed in the report, 84 Teesdale Street, where the Skirt Bar and Petal merchandise are featured. Opening hours, stock levels and any booking requirements for the customization service are not provided.
Further details may come from the brand, including product availability and any additional campaign material. Until then, the confirmed development is the release of a campaign starring Grohl and photographed by Difford, alongside the promotion of the Clubhouse and its in-store offerings.
Key Questions
Who stars in Chopova Lowena’s Clubhouse campaign?
Violet Grohl stars in the campaign. Grace Difford photographed it, according to the report.
Where is the Chopova Lowena Clubhouse?
The Clubhouse is at 84 Teesdale Street in East London. The report says it opened in August but does not specify the year.
What is the Skirt Bar?
The Skirt Bar is an in-store service where visitors can design a Chopova Lowena skirt using a selection of deadstock, vintage Bulgarian and new textiles. The report does not give details on pricing or appointments.
What items are in the Petal collection?
The reported exclusive collection includes striped T-shirts, camouflage bandanas, stickers, socks, boyshorts and caps, featuring Petal, the Clubhouse mascot.
When can shoppers buy the campaign collection?
The report does not state when the items will be available, whether they can be bought online, or how long they will remain in stock. It directs readers to the brand’s website for more information.
Source: hypebae.com
