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Real Madrid, adidas and Brazilian label FARM Rio have released a co-branded collection that applies FARM Rio’s colorful prints to club apparel and accessories. The range is available through the brands’ websites and Real Madrid’s online store; pricing, product quantities and any in-person launch events were not specified in the source report.
Real Madrid, adidas and FARM Rio have released a co-branded apparel and accessories collection that brings the Brazilian label’s colorful visual style to the Spanish club’s sportswear. The launch matters as a new collaboration between a major football club, its kit partner and a Brazilian fashion brand, with the range listed as available now through their online stores.
According to Hypebae’s October 2026 report, the collection features five exclusive prints inspired by Brazilian nature, local craftsmanship and football culture. The designs appear on a selection of club pieces, including pre-match jerseys, tracksuits, hoodies and scarves, as well as everyday accessories. The report describes the patterns as set against Real Madrid’s classic white, giving the club’s familiar apparel a more colorful treatment.
The campaign features Real Madrid players Jude Bellingham, Vinícius Júnior and Linda Caicedo, alongside other teammates. Its imagery draws on altinha, a Brazilian beach football game in which players keep a ball in the air through repeated touches. Hypebae characterizes the visuals as energetic and celebratory; the report does not provide further production details or quotes from the players.
The collection is described as available through the FARM Rio and adidas websites and Real Madrid’s online store. Hypebae links the launch to FARM Rio’s ongoing partnership with adidas and the opening of a new FARM Rio store in Madrid. The source does not give item-by-item prices, a full product list or details of the store opening.
A Brazilian Style Meets Clubwear
The release brings Brazilian design references into official Real Madrid apparel, a category that reaches supporters well beyond the pitch. Its combination of club branding and vivid prints offers fans a different visual option from standard teamwear, while placing FARM Rio’s aesthetic before an international football audience. The collaboration also links sport, fashion and retail in a single launch.
The campaign’s use of altinha imagery connects the collection to a recognizable form of Brazilian football culture rather than relying only on generic tropical motifs. That gives the launch a cultural reference point, although the source does not explain how the prints were developed or identify individual artists and makers involved. The emphasis on local craftsmanship is part of the collection’s stated inspiration, not a detailed account of production or sourcing.
For the partners, the launch extends their relationship into a prominent club setting. Hypebae says it marks another chapter in FARM Rio’s partnership with adidas, while the involvement of Real Madrid adds the club’s name, players and fan base to the project. The commercial scale of the release, its sales performance and its reception among supporters are not yet reported.
Brazilian-inspired football club apparel
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How the Three-Way Collaboration Fits
The collection combines three different roles: Real Madrid supplies the club identity, adidas is the sportswear partner, and FARM Rio contributes its design language. Hypebae presents the launch as a continuation of FARM Rio’s existing relationship with adidas, rather than as a standalone partnership created solely for this release. The report does not give the start date or terms of that broader relationship.
The collection adapts established club items instead of presenting a football kit alone. Its reported product range spans pre-match clothing, casual layers and accessories, allowing the shared design to appear across several kinds of merchandise. Hypebae describes the campaign as connecting Brazilian street culture with football, with the players’ altinha-inspired visuals serving as the link between the sporting and fashion elements.
The launch also coincides with a new FARM Rio store opening in Madrid, according to Hypebae. That timing places the collection alongside the brand’s physical retail presence in the city, but the source does not say whether the store hosted a launch event or whether the collection is stocked there. The report identifies online channels as the confirmed places to shop.
““Five exclusive prints inspired by Brazilian nature, local craftsmanship and football culture take center stage.””
— Hypebae
Pricing, Stock and Store Details
The report does not specify prices, sizes, quantities or whether products are limited edition. It also does not say whether every item is available from all listed online stores, or whether the collection will be sold in physical locations. Availability can change, and the report provides no stock updates.
Other details remain unreported, including the collection’s design process, the identities of any craftspeople involved, and whether FARM Rio, adidas or Real Madrid plan additional launch activities. Hypebae supplies no direct comments from the brands or players, so their individual explanations of the collaboration and its aims are not available in the source material.
Where to Find the Collection
For now, the next step for shoppers is to check the FARM Rio, adidas and Real Madrid online stores, the sales channels named in the report, for current products, prices and stock. The source does not announce a future release date or a further campaign milestone.
Additional details could emerge from the brands about physical retail availability, product specifications or launch events, particularly in connection with FARM Rio’s new Madrid store. Until those details are published, the confirmed information is limited to the reported product categories, five-print concept, campaign participants and online availability.
Key Questions
What is the Real Madrid x adidas x FARM Rio collection?
It is a co-branded range of Real Madrid apparel and accessories featuring five prints inspired by Brazilian nature, local craftsmanship and football culture, according to Hypebae.
Which players appear in the campaign?
Hypebae names Jude Bellingham, Vinícius Júnior and Linda Caicedo among the Real Madrid players featured, along with other teammates.
Where can the collection be bought?
The report lists the FARM Rio website, adidas website and Real Madrid online store. It does not confirm physical-store stock or whether all products appear on every site.
What is altinha?
Hypebae describes altinha as a traditional Brazilian beach football game. The campaign uses it as a visual reference for the connection between Brazilian football culture and the collection.
How much do the items cost?
Prices were not provided in the source report. Shoppers will need to check the listed retailers for current prices, product details and availability.
Source: rss
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