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Vivian Wilson said she hopes to play a “power fantasy villain” as she attended an Awe Inspired event in West Hollywood on Oct. 8. The model also discussed her role in the brand’s fall 2026 Nocturne campaign, which features three mythological figures, and how her fashion style has grown bolder.
Model Vivian Wilson said she wants to play a “power fantasy villain” while attending an Awe Inspired celebration in West Hollywood on Oct. 8, where the brand presented The Gorgon, the final chapter of its fall 2026 Nocturne collection. Wilson also discussed taking a more active role in fashion and the campaign, which features her portraying the mythological figures Inanna, Persephone and Medusa.
Speaking with WWD at Petit Ermitage, Wilson described the kind of role she hopes to take on as “slightly unhinged” and “sadistic.” She said her friends are not convinced she could play it, but added: “One day I will be doing it.” She acknowledged that rebellious characters have become a pattern in her work, saying she would like to try something different but does not mind that association.
Wilson said she identifies most with Medusa, one of the three figures she portrays in Awe Inspired’s Nocturne campaign. She said the character is often treated as inherently evil despite more complicated elements in her mythology. Wilson also joked that Medusa “does turn bitches into stone, and I respect that.”
Wilson told WWD that her own clothing choices have grown more daring as more people pay attention to what she wears. She described her style as “my style, but amplified,” and said it has become “a bit more mature.” Her fashion work has included a runway debut in September 2025, appearances for Gucci and Alexander McQueen, a Savage X Fenty campaign and Desigual’s anti-AI “Born to Disobey” campaign, according to the report.
A Campaign Built Around Wilson
The collaboration places Wilson not only in front of the camera but within the campaign’s creative process. Awe Inspired cofounder and CEO Max Johnson told WWD that Wilson reviewed sketches and was involved from early stages; he said the campaign was, “in ways,” crafted around her. That account makes the project a marker of her expanding fashion work, beyond modeling individual looks.
The campaign also connects Wilson’s public image to stories about mythology, gender and power. Johnson said Wilson was especially drawn to Inanna, also known as Ishtar, whose mythology includes associations with gender fluidity. The collection’s darker subject matter reflects a customer interest Johnson described as a turn toward reclaiming darkness and “shadow work.” Those are his explanations of the brand’s direction, rather than independently measured claims about the wider market.
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From Runway Debut to Nocturne
Wilson made her runway debut in September 2025. Since then, the WWD report says, her work has included major fashion-house appearances and campaigns, including Desigual’s “Born to Disobey,” where she walked a malfunctioning robot on a leash. She told WWD that having an audience has influenced how she approaches clothes, while maintaining that the style remains her own.
Awe Inspired was founded by Max Johnson and his mother, Jill Johnson, a three-time cancer survivor. Max Johnson told WWD the company began with the idea of “jewelry as a vehicle for meaning,” with goddess pendants intended as badges of honor for people who had survived difficult experiences. He said the brand’s observations of customer interest in darker mythological figures helped shape Nocturne. For its campaign styling, the brand sourced clothing from four independent, female-led labels that Wilson had worn or that Awe Inspired had worked with.
““I’d love to play a ‘power fantasy villain.’””
— Vivian Wilson, speaking to WWD
No Acting Project Announced
Wilson discussed a future villain role as an ambition, but no casting, production or project was announced in the report. She said she had ideas about what might come next but did not share details. Her next fashion or acting commitments, and any further campaign work with Awe Inspired, were not specified.
Johnson’s comments about customer preferences and the development of Nocturne reflect his account of the brand’s experience; the report did not provide sales figures or other data measuring that shift. The account also does not establish whether the collection’s mythological themes will continue in future seasons.
Wilson Keeps Future Plans Open
Wilson said she is not planning every step of her career and described herself as spontaneous. Asked about what may come next, she told WWD: “I have some ideas floating around my head.” No specific next role or fashion project was confirmed, so the immediate next milestone remains unknown.
For now, the reported development is the Nocturne campaign and Wilson’s participation in it. The Oct. 8 celebration at Petit Ermitage marked The Gorgon, the collection’s final chapter, with Wilson appearing as Inanna, Persephone and Medusa. Any future announcement would need to come from Wilson, her representatives, a production team or a fashion partner.
Key Questions
What did Vivian Wilson say she wants to do?
Wilson told WWD that she would like to play a “power fantasy villain”, describing the character as “slightly unhinged” and “sadistic.” She did not name a project or say that she had been cast.
What is Wilson doing with Awe Inspired?
She appears in the brand’s fall 2026 Nocturne campaign, portraying Inanna, Persephone and Medusa. Awe Inspired CEO Max Johnson said she also took part in the campaign’s early creative development, including reviewing sketches.
Which campaign figure does Wilson relate to most?
Wilson said she connects most with Medusa. She told WWD that people can overlook the complexity of the figure’s mythology when they treat her as inherently evil.
Has Wilson announced her next acting or fashion project?
No. Wilson said she had ideas in mind but did not provide details. The WWD report did not identify a confirmed next role or campaign.
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