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Blackpink singer Jisoo stars in Salomon’s fall/winter 2026 ‘In the Open’ campaign, her first global campaign as the brand’s ambassador. Shot in South Korea, it features the XT-6 Protective, XT-Whisper Gore-Tex, and XT-4 OG Gore-Tex, launching globally on October 7 at salomon.com.
Blackpink singer and actress Jisoo fronts Salomon’s new fall/winter 2026 campaign, “In the Open,” marking her first global campaign for the brand since becoming a Salomon global ambassador earlier this year. ELLE published an exclusive first look at the campaign, which was shot in South Korea and features three winter-focused sneaker silhouettes launching globally on October 7 at salomon.com.
The campaign centers on a three-sneaker capsule built for winter weather: the XT-6 Protective, the XT-Whisper Gore-Tex, and the XT-4 OG Gore-Tex. According to ELLE’s report, the silhouettes are designed to handle cold and wet conditions while retaining a fashion-forward look, consistent with what the publication describes as Salomon’s pairing of a “polished spin” with the brand’s gear-focused DNA.
The imagery was photographed in South Korea, with a setting that places Jisoo where urban life and the outdoors meet — a wild, grassy landscape set against a hazy city skyline, per the campaign visuals shared with ELLE. The framing reflects the campaign’s theme of treating city life and outdoor activity as connected rather than separate worlds.
In a statement released with the campaign, Jisoo said the brand matches her personal preferences for everyday comfort. “I naturally prefer light and comfortable movement in my everyday life, so I feel that Salomon is a great fit for me because it provides comfort regardless of the weather or environment,” she said. “I love how versatile Salomon footwear is, making it suitable for both everyday wear and outdoor activities.”
What the Campaign Means for Salomon
The campaign underscores how thoroughly Salomon has crossed over from technical outdoor gear into fashion. What began as a hiking-focused performance shoe brand has become a fixture on city sidewalks and in celebrity wardrobes, with ELLE noting that popular colorways have regularly sold out. Anchoring a global fall/winter campaign with Jisoo — one of the most-followed music and fashion figures to emerge from South Korea — gives the brand a high-visibility bridge between its performance roots and its streetwear status.
For Jisoo, the campaign extends a run of major fashion partnerships and represents her first global campaign work for Salomon since taking on the ambassador role earlier this year. Her stated emphasis on versatility and everyday comfort aligns with how the brand is positioning the capsule: winter-ready footwear intended for regular wear, not only trails.
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Jisoo, Seoul, and Salomon’s Rise
Jisoo debuted as a member of Blackpink and has since built a parallel career in acting and as a brand ambassador across luxury fashion and beauty. Her appointment as a Salomon global ambassador was announced earlier this year, and “In the Open” is her first global campaign in that role.
The South Korea setting carries personal resonance for the singer. In a recent interview with Interview magazine, she described her low-key approach to time at home in Seoul: “I like going to good restaurants, finding little cafés, or just going around and listening to music. Sometimes doing nothing is actually my favorite thing to do.”
The campaign arrives as Salomon’s sneaker lines — the XT range in particular — have become staples in both outdoor and fashion circles, with demand frequently outpacing stock on sought-after releases, according to ELLE.
“I naturally prefer light and comfortable movement in my everyday life, so I feel that Salomon is a great fit for me because it provides comfort regardless of the weather or environment.”
— Jisoo, in a statement released with the campaign
Pricing and Availability Details Not Yet Released
While the October 7 global launch date at salomon.com is confirmed, several commercial details remain undisclosed. Pricing for the three silhouettes has not been announced, and it is not yet clear whether the capsule will also be available through Salomon retail partners or limited to the brand’s own channels. Full lookbook imagery beyond the exclusive previews shared with ELLE has not been published.
It is also unclear whether additional campaign content — such as video components or further ambassador appearances — will accompany the still imagery, and whether Jisoo’s ambassadorship will extend to future seasonal campaigns beyond this one.
Countdown to the October 7 Launch
The “In the Open” capsule launches globally on October 7 at salomon.com. Given the brand’s history of sold-out colorways noted by ELLE, shoppers interested in the XT-6 Protective, XT-Whisper Gore-Tex, or XT-4 OG Gore-Tex may face limited availability at release, though no stock levels have been confirmed. Further campaign imagery and retail details are expected to roll out closer to the launch date, and observers will be watching whether Salomon announces pricing and additional distribution channels in the coming weeks.
Key Questions
When does Jisoo’s Salomon capsule launch?
The Salomon fall/winter 2026 “In the Open” capsule launches globally on October 7 at salomon.com.
Which shoes are in the Salomon ‘In the Open’ capsule?
The capsule includes three silhouettes: the XT-6 Protective, the XT-Whisper Gore-Tex, and the XT-4 OG Gore-Tex, all built for winter weather.
Is this Jisoo’s first Salomon campaign?
Yes — it is her first global campaign for Salomon since being named a global ambassador for the brand earlier this year.
Where was the campaign shot?
The campaign was photographed in South Korea, with imagery placing Jisoo in a grassy outdoor landscape set against a city skyline.
How much will the sneakers cost?
Pricing has not been announced. The launch date and participating sales channels beyond salomon.com remain the only confirmed availability details so far.
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