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Serena Williams is the newest member of Team Barbie, with Mattel releasing a Barbie Signature collectible inspired by her 2005 Australian Open appearance. The doll is available through Mattel Creations and select retailers; the Barbie Dream Gap Project is also donating to a youth organization in Florida.
Serena Williams has joined Team Barbie with a new Barbie Signature collectible inspired by her appearance at the 2005 Australian Open, Mattel’s release says. The doll is available now through the Mattel Creations website and select retailers, and the launch includes a charitable donation to a youth organization in Florida.
The collectible recreates an on-court look Williams wore at the Australian Open, where she won her seventh singles title. It features a neon green and white cutout crop top with mesh details, a pleated white tennis skirt, white sweatbands, knee-high socks and sneakers. The doll also comes with a tennis racket and ball.
The release follows an earlier, one-of-a-kind Role Model doll of Williams, according to the report. The new item is described as a Barbie Signature collectible. The report says Williams joins her sister, Venus Williams, on Barbie’s roster of athletes, though it does not provide details about Venus’s doll or the timing of her addition.
As part of the launch, the Barbie Dream Gap Project is making a donation to Mrs. Rina’s House of Blessings in Martin County, Florida. The organization supports local youth through education and leadership initiatives, according to the report. The amount of the donation and any conditions attached to it were not provided.
A Doll Linked to Representation
The release pairs a licensed collectible with a message about girls’ ambitions and visibility. Williams said she hopes children who play with the doll can see possibilities for themselves, while the reported donation connects the launch to youth education and leadership programs in Florida.
For fans and collectors, the doll also draws on a specific moment in Williams’s sporting career rather than presenting a generic tennis outfit. Its reference to the 2005 Australian Open gives the design a connection to her record as a champion; the source does not describe the doll as a replica of a particular match outfit beyond saying it pays homage to that victory.
Serena Williams Barbie Signature doll
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From Role Model to Signature
The new doll follows a separate Williams Role Model doll released earlier in 2026, according to the report. Mattel’s announcement makes the Signature collectible a further addition to its athlete roster and places Williams alongside her sister Venus in Team Barbie.
The launch is timed just before International Day of the Girl, the report says. It frames the release as part of Barbie’s stated effort to encourage the next generation of leaders. The source does not specify the exact launch date or provide further details about the campaign’s activities around the day.
Price and Donation Details
The report does not give the doll’s price, production quantity or exact release date. It says the collectible is available now through Mattel Creations and select retailers but does not list those retailers or explain whether availability will vary by market.
It is also unclear how much the Barbie Dream Gap Project will donate to Mrs. Rina’s House of Blessings, or whether the donation is tied to sales of the doll. Mattel’s source material, as presented in the report, does not give additional terms for the contribution.
Availability Through Mattel and Retailers
Consumers can check the Mattel Creations website and select retailers for current stock and purchasing details. The report does not announce a later release date, additional versions or a broader schedule for the Team Barbie collection.
Further information about the donation, including its amount and how it will support local youth programs, has not been provided. Any updates on those details would need to come from Mattel, the Barbie Dream Gap Project or Mrs. Rina’s House of Blessings.
Key Questions
What is the Serena Williams Barbie doll?
It is a Barbie Signature collectible inspired by Williams’s on-court look at the 2005 Australian Open. The doll includes a tennis racket and ball.
Where can the doll be purchased?
The report says it is available now from the Mattel Creations website and select retailers. It does not name the retailers or give market-specific availability information.
What is the doll’s price?
The source report does not state a price. Buyers will need to check Mattel Creations or participating retailers for current pricing.
What charity is connected to the launch?
The Barbie Dream Gap Project is making a donation to Mrs. Rina’s House of Blessings in Martin County, Florida, which supports local youth education and leadership initiatives. The donation amount was not disclosed.
Is this Williams’s first Barbie doll?
No. The report says a one-of-a-kind Role Model doll of Williams was released earlier in 2026. The new item is a Barbie Signature collectible.
Source: rss
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