SHUSHU/TONG Brought Back '60S Style For SS27
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SHUSHU/TONG presented its Spring/Summer 2027 collection, titled “Darling Melancholy,” at Shanghai Fashion Week. Inspired by the 1964 film The Umbrellas of Cherbourg, the lineup paired saturated colors and ’60s references with lace, satin, sporty details and jewelry created with YVMIN.

SHUSHU/TONG presented its Spring/Summer 2027 collection, “Darling Melancholy,” at Shanghai Fashion Week, bringing 1960s-inspired color, mini skirts and headbands into a lineup shaped by romance’s happier and more painful sides. The collection takes visual cues from Jacques Demy’s 1964 film The Umbrellas of Cherbourg and combines retro references with the label’s feminine silhouettes and sportier elements.

The collection’s palette draws on the film’s saturated look, using pink, blue, yellow and red in contrasting combinations. According to Hypebae’s report, the clothes mix satin, polka dots and retro-inspired prints with details such as petal-edged finishes, floral beading and graphic motifs. Lace, jacquard and colored satin add texture to familiar feminine shapes.

Other pieces shift toward a more relaxed, athletic feel. Raglan sleeves, color blocking and semi-transparent fabrics appear alongside cropped flared trousers. The collection also plays with volume through flower-shaped balloon skirts, while the reported ’60s references include mini skirts and headbands.

Accessories came from a collaboration with YVMIN. Hypebae describes the jewelry as using toy-like spheres, geometric forms and sparkling zirconia, with bows reworked in a Pop Art-influenced style. The report characterizes the collection as exploring how sweetness and sadness can coexist, rather than treating them as opposites.

At a glance
reportWhen: Presented at Shanghai Fashion Week in O…
The developmentSHUSHU/TONG presented its Spring/Summer 2027 collection, “Darling Melancholy,” at Shanghai Fashion Week, drawing on 1960s style and a film by Jacques Demy.

How the ’60s References Shape SS27

For readers following the season’s runway collections, SHUSHU/TONG’s show offers a clear account of how one label is using a specific film and era as design references. The collection connects Demy’s saturated visual style with recognizable fashion details—mini skirts, headbands and graphic prints—while placing them alongside pieces with a sportier construction.

The contrast also gives the collection its stated emotional premise. Hypebae reports that “Darling Melancholy” is concerned with the space between happiness and heartbreak. That idea is reflected in the mix of playful color and romantic detailing with silhouettes and materials that vary in tone and form. The YVMIN accessories extend the same visual vocabulary into jewelry, though the available report does not give details about the collaboration’s commercial release.

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1960s inspired mini skirts

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Demy’s Film as a Design Reference

“Darling Melancholy” is presented as a Spring/Summer 2027 collection and was shown at Shanghai Fashion Week. Its named reference is The Umbrellas of Cherbourg, the 1964 film directed by Jacques Demy. Hypebae links the film to the collection’s dreamy, saturated palette and its use of 1960s style cues.

The runway report also places the references within SHUSHU/TONG’s established feminine silhouettes, describing lace, jacquard, satin and decorative details alongside relaxed, sporty elements. The source does not provide a full collection inventory or a detailed account of how each look relates to the film, so those specifics cannot be confirmed from the report.

““Darling Melancholy””

— Hypebae’s report on SHUSHU/TONG’s SS27 collection

Release and Range Details Not Provided

The report describes the runway presentation but does not specify when the SS27 pieces will go on sale, which markets will carry them, or their prices. It also does not confirm whether every runway look will be produced for retail. While it mentions a YVMIN jewelry collaboration, further information about the accessories’ availability and distribution is not included.

The source offers descriptions of key materials, colors and silhouettes rather than a complete inventory. Readers should treat the listed details as reported features of the collection, not as a guarantee that they appear across every look.

Watch for Collection Availability Updates

SHUSHU/TONG’s runway presentation is the confirmed development; no retail date or pricing is supplied in the available report. The brand’s website is identified by Hypebae as a place to find more about the collection. Updates from SHUSHU/TONG or YVMIN would be needed to confirm when garments and collaborative jewelry will be available, and whether the full runway lineup will be offered to customers.

Key Questions

What did SHUSHU/TONG present for SS27?

The label showed “Darling Melancholy” at Shanghai Fashion Week, a collection combining 1960s references, feminine shapes and sporty details.

What inspired the collection?

Hypebae reports that the collection drew on Jacques Demy’s 1964 film The Umbrellas of Cherbourg, particularly its saturated palette and 1960s visual references.

What pieces and details appeared in the lineup?

Reported elements include mini skirts, headbands, petal-edged details, floral beading and bright color blocking, as well as cropped flared trousers and flower-shaped balloon skirts.

Did SHUSHU/TONG collaborate with another label?

Yes. The report says accessories were created with YVMIN, using toy-like spheres, geometric forms and zirconia. Availability details were not provided.

When will the SS27 collection be available to buy?

The source does not give a release date, prices or stockist information. It points readers to SHUSHU/TONG’s website for further information.

Source: rss

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